Prize-winning science magazine
MaxPlanckResearch wins the German Design Award 2022
In the course of that relaunch, a new visual concept was developed for the magazine by the Augsburg media agency GCO in close cooperation with the editorial team. The resulting modern layout creates a fresher, cleaner and modern feel through the use of colour, (partly full-page) photos and illustrations as well as the skilful play of white space. All of these stylistic interest of a younger readership in science. To achieve this goal, the text lengths were also shortened and new sections introduced. For example, each issue contains a double-page infographic, the ‘Five Questions’ rubric on a current topic in science or society, and the ‘Double Take’ page, which reveals surprising details of a research object.
MaxPlanckResearch has remained true to its basic editorial concept. For many years, the magazine has reported on basic research in the natural sciences, humanities and the social sciences. It presents the results of this research, but also places them in a broader technical and social context. At the same time, the magazine conveys the adventure of research and portrays the people who have dedicated themselves to this adventure. In addition, it sets research policy accents and reflects the attitude of the Max Planck Society and its scientists to current research policy issues, but also to other socially relevant questions.
This concept convinced the jury of the German Design Award, as did transposing the technical terminology, which is often only understood by experts, into a simple language that can be understood by non-experts. Ideally, reading the magazine not only conveys profound content, but also provides reading pleasure.
The printed edition of MaxPlanckResearch has a circulation of 82,000, while the English version MaxPlanckResearch is published with 10,000 copies. Both magazines are also published as an app and e-paper. All subscriptions are free of charge.
The German Design Award is the largest prize awarded by the German Design Council and one of the most recognized international design awards. With this coveted award, the German Design Council has been honouring pioneering designers and their work for ten years now. The entries are judged by an international jury made up of leading experts from all disciplines of design. Their judgement is invaluable - anyone whose product/project convinces this jury has demonstrated a high level of competence in design innovation and a sharp focus on the demands of their own customers and the market. In short: whoever wins here belongs to the best. An award - whether "Special Mention", "Winner" or even "Gold" - makes the work globally visible and also opens up a valuable network with international reach for designers and companies.