Dietmar Harhoff is Director at the Max Planck Institute for Innovation and Competition where he heads the Department of Innovation and Entrepreneurship Research. As Chairman of the Commission of Experts for Research and Innovation (EFI), he also advises the German government on innovation issues. In the run-up to the CeBIT, taking place in Hanover from 14 to 18 March, we spoke with him about how future-proof German industry is in the digital age, the role of start-ups, and the latest buzzword, “Industry 4.0”.
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