Institute

Max Planck Institute for Empirical Aesthetics

Max­Planck­Research Magazine

Issue 2017

2/2017

The Power of Art

Winfried Menninghaus, a researcher at the Max Planck Institute for Empirical Aesthetics in Frankfurt am Main, is studying how people react, not just mentally, but also physically to poetry and prose. For many classical philologists and Germanists, his work is a betrayal of their disciplines. But the scientist and his team have actually succeeded in rendering the effect of poetic and rhetorical language measurable for the first time – even in such intangible categories as elegance or such curious phenomena as the trash film cult.

Issue 2015

4/2015

Changing Tastes in Music Styles
Rock or Schlager? Classical or country? Pop or techno? Musical taste reveals quite a lot about an individual’s personality and status. However, listening habits are changing. Dyed-in-the-wool rock fans are dancing to German Schlager singer Dieter Thomas Kuhn, classical fans put Johnny Cash on while washing the dishes, and ravers listen to Chopin to chill. Melanie Wald-Fuhrmann and her team at the Max Planck Institute for Empirical Aesthetics in Frankfurt am Main are investigating the essence and roots of musical preferences and tracking shifts in musical taste.