Research report 2009 - Max Planck Institute for Software Systems, Kaiserslautern site

An Economically Viable, Privacy Preserving Online-Advertising System

Authors
Francis, Paul; Ohlmann, Michael
Departments

Verteilte Systeme (Ph.D. Peter Druschel)
MPI für Softwaresysteme, Kaiserslautern

Summary
Online advertising is a major economic force in the Internet today. Current deployments, however, ignore data privacy issues. Max Planck Institute for Software Systems is working on a distributed online advertising system called Privad. Privad ensures data privacy while still being economically viable for the parties involved in online advertising. We have implemented a prototype of Privad and deployed it on a small scale. In the next step we are working towards a large-scale live experiment.

For the full text, see the German version.

Go to Editor View