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The BCP is Europe's largest corporate publishing competition, with more than 700 submitted publications annually. In the category "non-profit/associations/institutions", the MaxPlanckResearch magazine was awarded the silver medal. The jury was composed of 140 renowned experts from the world of journalism, art direction, marketing, corporate and internal communication and print as well as direct marketing. In addition, MaxPlanckResearch won an "Award of Excellence" in the first International Corporate Media Award. The jury based its decision on the science magazine's impressive "use of images and outstanding visualisation of abstract contents". Overall, the jury said the magazine provided an excellent overview of the Max Planck Society's broad research spectrum.

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Media Data

MPR 1 /2007

MPR 1 /2007

Viewpoint

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Europe is on the move – and with it, so are science and, especially, research funding.

Physics & Astronomy

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At temperatures near absolute zero, atoms act and react in slow motion, pro viding insights into their quantum properties.

Biology & Medicine

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Zebra finches exhibit major differences in their mating and sexual behavior – from shy to aggressive. Evolutionary biologists question what advantages such a high degree of individuality can have.
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Schizophrenia and autism may both stem from the same cause – a faulty transfer of signals to the synaptic connections between individual neurons.
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Bill Hansson, Director at the Max Planck Institute for Chemical Ecology in Jena, studies which odor molecules insects detect with their feelers and how they process these signals.

Culture & Society

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The figures are impressive: To date, some 2,600 inventions
have been managed, approximately 1,550 commercialization agreements signed and licensing fees totaling more than 200 million euros recorded on the books.
 
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