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The BCP is Europe's largest corporate publishing competition, with more than 700 submitted publications annually. In the category "non-profit/associations/institutions", the MaxPlanckResearch magazine was awarded the silver medal. The jury was composed of 140 renowned experts from the world of journalism, art direction, marketing, corporate and internal communication and print as well as direct marketing. In addition, MaxPlanckResearch won an "Award of Excellence" in the first International Corporate Media Award. The jury based its decision on the science magazine's impressive "use of images and outstanding visualisation of abstract contents". Overall, the jury said the magazine provided an excellent overview of the Max Planck Society's broad research spectrum.

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Media Data

MPR Special "Innovation" /2009

MPR Special "Innovation" /2009

Viewpoint

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Scientists driven by pure curiosity create the basis for new techno logies – with convincing results, in both material and non-material terms. They are the ones who explain what holds the world together at its core.

Physics & Astronomy

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Personal portrait: Stefan Hell

Biology & Medicine

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Effective and safe – This is what distinguishes the new class of vaccines based on an invention from the Max Planck Institute of Biochemistry.
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The development process from a candidate agent identified by basic research to the final pharmaceutical product requires painstaking and expensive research. The Lead Discovery Center develops potential drugs to the point at which industry can take over.
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The company metanomics systematically influences plant characteristics through their genes, for example to increase yields.

Material & Technology

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An autopilot for river boats needs to be especially cautious – Ernst Dieter Gilles tailored it to be just so.
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Steel used for vehicles should make them light and economical, offer protection in accidents and impose as few limits on designers as possible. Scientists working with Georg Frommeyer create alloys to meet these requirements.
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Rechargeable lithium batteries have a big future as energy storage. Discoveries by Joachim Maier and his co-workers in the field of nanoionics help boost their performance.
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Pattern recognition aids in analyzing structures in the universe, music, melanomas and brain waves.

Culture & Society

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The staff at Max Planck Innovation help turn bold ideas into applications. They assist researchers with licensing negotiations and establishing spin-offs.
 
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